Издательство деловой
и профессиональной литературы
1 420 р.

Книга The Haier Model: Reinventing a multinational giant in the new network era

The Haier Model: Reinventing a multinational giant in the new network era
успешно добавлен в избранное
The Haier Model: Reinventing a multinational giant in the new network era
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Издательство
ООО Олимп-Бизнес
Автор
Год издания / Переиздание
2019
Бумажная версия (нет в наличии)

Since its origins in the 1920s as a refrigerator factory in Qingdao supplying the Chinese market, Haier has risen to become a major multinational company, overtaking the likes of Whirlpool and LG, to become the world's leading manufacturer of household appliances today, with revenues of $30 billion. How did Haier achieve this amazing feat? This book examines Haier's organizational transformation, which can be traced back to 1984 when Zhang Ruimin (Haier's current CEO) joined the company, and which became the essence of Haier's sustained competitive advantage. In particular, it looks at the "RDHY Win-Win Model of Employee-Customer Integration", the latest management practice in Haier, which has had a profound effect on the company's performance, and which has captured the attention of academics and managers around the world.

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